BUILT BY A STUDIO OWNER
Built because off the shelf call reporting was never good enough.
Every call your bookers make and take, turned into the numbers a portrait studio actually runs on: answer rate, unreturned missed calls, who is on the phones and when the longer conversations happen. Included in your $297 Allio plan, at no extra charge.
Why this exists
Mike built it because off the shelf call reporting was never good enough for an outbound telemarketing team, or for the diary setters running the phones in a family, newborn or pet portrait studio. Generic call reports are built for sales teams cold calling strangers. They don’t know what a diary setter’s day actually looks like: a mix of inbound enquiries, outbound follow up calls, and a booking that has to happen before the caller hangs up.
So he built one that does. It runs today for real studios, and every screenshot on this page is a real one: Premier Studio in Perth, a working week of their calls in October 2026. Customer and studio phone numbers have been swapped for fictional ones. The calls, times and team are real.
Your whole week on the phones, on one screen
Pick a date range, or tap Today, Yesterday, This Week, This Month or Last 30 Days. Choose one team member or the whole team. Tick vs Previous Period and the key numbers show whether they went up or down against the same dates one week earlier, in green when that’s good news, red when it isn’t and grey when nothing changed. Turn on auto refresh and the screen updates itself every minute, which is handy on a monitor in the booking room.
What the numbers tell you
Core metrics.
Total calls, outbound, inbound, inbound answered and calls over two minutes, the ones that turn into real conversations. Total, outbound and inbound talk time, the average gap between calls, and unreturned missed calls.
Call quality.
Average call length, answer rate, missed inbound calls and voicemails, so you know whether clients who ring the studio are getting a person.
Productivity.
Calls per hour, talk time as a percentage of the span from first call to last, the longest and shortest call, the most active team member, and the first call, last call and span between them across the dates you pick.
Know when the real conversations happen
The dashboard works out your best time to call: the hour with the most calls lasting two minutes or more, inbound and outbound together. It also shows the worst one, the hour with the fewest of those calls among the hours your team was on the phones, so your diary setters can see where the real conversations happen. Behind that sit the hourly pattern, half hour blocks, missed calls by hour and the busiest days of the week.
See who is carrying the phones
Calls, talk time, answer rate and inbound against outbound for every team member, side by side. The shift timeline shows each person’s first and last call across the dates you pick, so you can see at a glance when each booker is on the phones.
A leaderboard your bookers will check
The Leaderboard tab ranks the team by calls for any date range, with medals for the top three, talk time, answer rate and first and last call. There’s also a card for every team member with their own calls, inbound, outbound and talk time.
Catch the calls that slip through
A missed call from a parent asking about a newborn session is a booking walking out the door. The dashboard counts missed inbound calls and voicemails, then goes one step further: unreturned missed calls are missed inbound calls from a number that has no outbound call to it in the dates and team filter you have selected. Pair it with missed call text back and the caller hears from you either way.
Double dial detection flags when a team member calls the same number again within two minutes of the previous call, amber for two calls in a row and red for three or more, with the contact one click away. It’s the fastest way to spot a booker hammering redial instead of leaving a message.
Every call, with recordings where available
The call history lists every call in the range with time, direction, length, contact, team member and outcome. Filter to inbound or outbound, sort by time or by length, and press Listen on a recorded call to hear it, so you can coach a booker on the actual conversation, not a guess. Each contact name opens their client record in Allio. Export CSV downloads every call loaded for your dates and team filter, whichever direction the table is showing.
Check it from your phone, in your studio’s colours
The dashboard works on a phone as well as a desktop, so you can check the day between sessions. Each studio gets its own dashboard behind its own password, with your logo and brand colour.
Everything in the dashboard
19 charts.
Volume and trends, hourly and daily patterns, inbound against outbound, call outcomes, new against repeat contacts, team performance and day by day trends, each section folding away when you don’t need it.
Period comparison.
The key numbers against the same dates one week earlier, with green and red that know a rise in missed calls is bad news.
Team filter and leaderboard.
One booker or the whole team, ranked, with a card each and a shift timeline.
Best and worst time to call.
Worked out from your own calls of two minutes or more, not an industry average.
Missed, unreturned and double dials.
The calls that need a callback, and the redials that need a word.
Recordings, client records and CSV.
Listen to recorded calls, open the contact, or export the range.
It works because the phone is part of Allio, not an add-on
A call dashboard needs the calls to live inside the system first. In Allio they do: the phone is built in, every call is logged to the client record, and the dashboard is included in your $297 plan at no extra charge. For the numbers worth watching, read the studio phone KPIs guide, or see what’s in the plan on pricing.
Questions studios ask about call reporting
Is the Call Reporting Dashboard extra? No. The Call Reporting Dashboard is included in the $297 plan at no extra charge. AI and phone usage is billed at cost, on top of the $297.
Where do the numbers come from? From the phone built into Allio. Every call your team makes or takes is logged automatically, so there is nothing to upload or copy across.
Does it show who answered every call? It shows the team member each call is logged against. That does not prove who picked up, so treat it as a guide for shared studio lines.
What counts as an unreturned missed call? A missed inbound call from a number that has no outbound call to it within the dates and team filter you have selected. An outbound call to that number earlier in the range also counts, so it is a prompt to check, not a full callback log.
Can I listen to calls and export the data? Yes. Recorded calls have a Listen button in the call history, and Export CSV downloads every call loaded for the dates and team member you have selected.
Can I see one booker on their own? Yes. Pick a team member and every metric, chart and table narrows to their calls. The leaderboard follows the same filter, so switch back to All Users to rank the whole team.
Start your 7 day trial
$297 per month. Card required. AI and phone usage is billed at cost, on top of the $297.